Nudge

£12.99

Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

In stock

Description

NO.1 INTERNATIONAL BESTSELLER

One of the most influential books of the 21st century

*Fully revised and updated from cover to cover*

Since the original publication of Nudge more than a decade ago, the word has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. The book has given rise to hundreds of “nudge units” in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful choice architecture to help us make better decisions for ourselves, our families, and our society.

Now, Richard Thaler and Cass Sunstein have updated the book, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research. This final edition offers a wealth of new insights, for both its avowed fans and newcomers, about a wide range of issues that we face in our daily lives — health, personal finance, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want) — all while honouring one of the cardinal rules of nudging: make it fun!

Additional information

Weight 0.379 kg
Dimensions 21.6 × 13.5 × 2.7 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

xiv, 366

Language

English

Edition

Updated edition

Dewey

330.019 (edition:23)

Readership

General – Trade / Code: K